Why Aren’t You Writing for Yourself?
The next time you’re interviewing a freelance copywriter, consider asking them this question:
“Why aren’t you writing for yourself?”
“Why aren’t you your own client?”
I know a lot of copywriters who started as freelancers and then ended up becoming their own client. I’m one of them.
There’s nothing wrong if your freelance copywriter doesn’t want to write for himself–if he doesn’t want to sell his own products and build a business.
There are plenty of excellent copywriters that simply have no interest in doing that. But asking the question will give you some additional insight about the copywriters you are considering working with.