Just Because They’re Famous Doesn’t Mean You’ll Make Money…
Almost every week, I talk to a new business owner and prospective client who is looking for a freelance copywriter.
One of the questions I always ask is:
“Well, tell me about who you’ve worked with in the past…”
Lately, the answer to that question has included some pretty big names. Some pretty famous copywriters who strut around pretending that every word they write is worth a million bucks.
If only that were true.
Because 2 recent prospects have told me their stories about the “big name” copywriters they hired where things didn’t work out so well.
“He wrote a bunch of stuff. But the promotion bombed…”
“I guess he’s good, but it just didn’t work out.”
And then my prospect asks me if I think I can do better.
My answer?
“I don’t know… maybe not.”
The success of your promotion comes down to three things.
1. Your market.
2. Your product/offer.
3. Your copy.
The copy matters least.
The world’s most famous copywriter (whoever that is) could bomb if you set them up with a product that no one wants.
But have a great product aimed at the right market… and the number of copywriters that could write you a winner gets quite a bit longer.
Bottom line:
There are no guarantees. Even if the copywriter is “famous.” In fact, if a copywriter guarantees you they’ll hit the ball out of the park, that’s the first sign you should run the other way.