Why You Need More Than Just Samples to Choose the Right Freelance Copywriter
You could say that the samples you get from a freelance copywriter are a bit like proof. Proof that they can deliver real results.
But just because the samples blow you away, that doesn’t mean the copywriter is the right fit for you.
Take a close look at the samples. Ask yourself, “Does this freelance copywriter already write in a tone that would fit with my business?”
Then take a close look at the copywriter. Listen how they talk about themselves. Listen for their attitude. Watch their video on Copywriter Catalog if they have one.
What you’re looking for is what they’re like as a person. And you’re trying to answer this question, “Will I enjoy working with this person?”
The better the two of you are able to communicate and work together, the more successful you’ll probably be.
Samples are clues. But you need more than samples to find the right copywriter for your needs. Especially if you want maximum value for your money by working with the same copywriter on more than one project.
Remember this about any samples you review:
Those samples were created for a particular promotion, at a particular time, for a particular product, in a particular market.
Take a promotion I wrote for one of my own businesses a few years ago:
Looks like “good” copy right?
An interesting headline…
Compelling start…
Call to action…
Deadline…
Well, it stunk. 0 Sales.
Was that the copy’s fault?
Maybe. Maybe not. (Probably not.)
The letter I sent before this one worked well.
Why did this promotion fail?
Poor choice of market.
Poor choice of product (positioning).
Two things that are a whole lot more important than the writing.