If you’ve never worked with a freelance copywriter before, you might be wondering what you can do to help boost the return you can expect for your investment.

What do you owe your copywriter, anyway?

The bottom line is, you owe her access to your insider knowledge about your market. How they think, what they want, when they seem to take action and why, everything…

The more quality information you can deliver, the better your results will be…

So if you’re just sending your copywriter the surface details (stuff like the name of your product, the offer and the deadline) and depending on her to deliver a winner, you’re shortchanging yourself… and you’re probably leaving a whole lot of money on the table.

Here’s a call I did with a client to give you an example of the interview process:

(certain details have been removed due to confidentiality)

(Play Time: Approximately 70 Minutes)

This entry was posted on Wednesday, May 21st, 2008 at 12:40 am and is filed under Working with a Copywriter. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.